Wild Ferns skincare products are developed in Auckland, New Zealand, by Parrs Products Ltd. As a result of market research and positive global trends in the cosmetic industry (largely driven by better educated consumers) the products feature numerous modifications and enhancements.
Six ranges are now available for sale. The new Rotorua Mud range comprises 19 products, the New Zealand Kiwifruit range comprises 17 products, the New Zealand Manuka Honey range comprises 30 products, the New Zealand Flowers range comprises 6 products, the New Zealand Lanolin range comprises 21 products, and the Lanolin for Him range comprises 7 products.
Ingredients we have excluded from the Wild Ferns ranges include parabens, mineral oil and, in a majority of cases, lanolin.
Parabens are commonly used preservatives found in cosmetics, pharmaceutical and industrial products and some food. Parabens prevents the growth of yeasts, moulds and bacteria and preserves the shelf life of a range of everyday products including skin moisturisers, shampoos, soaps, toothpastes and make-up. There are concerns that parabens can cause cancer however there are no proven studies to support this claim.
Mineral oil is commonly used in skincare products though ironically can be quite drying on the skin. This is why we have chosen not to include this ingredient in any Wild Ferns product formula.
Lanolin is a very moisturising ingredient, however some people have sensitivities to it. Therefore, we felt there was no reason to have lanolin in any product range other than Lanolin itself. However, it is important to note that lanolin has other properties that make it a beneficial ingredient in skincare. It is because of its binding qualities you will find it in our Wild Ferns Manuka Honey Lip Balm but, for those with a sensitivity to lanolin who want a manuka honey lip balm, the Wild Ferns Manuka Honey Lip Care is lanolin-free.
With these changes we have made to our Wild Ferns products we are now in the middle of natural-synthetic scale. Wherever possible we have used natural ingredients. Synthetic preservatives have been used in some instances to prevent any bacteria growing in crèmes following leaving the sterile environment in which they are processed. These preservatives also act to increase the longevity of the crèmes.
Also, to help do our part to protect the environment, our Wild Ferns products are packed in boxes made from recyclable board printed with biodegradable soy-based ink.
Not tested on animals
Finally, and also of great importance, none of our Wild Ferns products are tested on animals.